The Drift is a mixed use development comprising of 16 boutique apartments and 5 retail spaces at iconic Bondi Beach.

Rose & Jones created a highly effective leasing & management strategy for an iconic piece of new real estate, 11 Hall Street Bondi Beach. The ambition was to fully lease the development within 1 month of completion achieving higher returns than the market was offering for a similar building on behalf of a family trust. It was a new way of marketing properties for lease and was carried out in a timely and efficient manner.

Rose & Jones were responsible for the following key actions;

  • Extracting relevant and important information from the client, builder & architect
  • Market research
  • strategy & advertising
  • Managing PR Agency – third party provider
  • Managing enquiries & setting expectations
  • Database management
  • Lead nurture – Pardot for 4 weeks
  • Social Media Platforms
  • Staging apartments by Coco Republic
  • Open Day/Launch Private inspections
  • Negotiation/Lease execution
  • Tenant due diligence
  • Copyright for tenant guidelines
  • Selecting building management
  • Maintenance & tenant management

It was an outstanding success and a new precedent for marketing a build to lease mixed development. Rose & Jones realised the developers vision and formed a seamless marketing strategy followed by exceptional results.

To find out more information about The Dirft visit the website by clicking here.


The Drift - Bondi Beach

Where life's tide takes you